Then, I come to pop off "adhesion" rule. What is "adhesion", this is the brand that like viruses, can be easily attached to something else, triggering panic spread. First of all, the New Balance Sneakers brand of this mark is easy to recognize in the shoes, the last with a big "N" word, a high degree of recognition. Referred to as "NB" is the two letter, so in Beijing known as the "cow" shoes. Of course, more important is, this shoe design is also very good, comfortable and beautiful, very much in line with the young people's taste, but not like Nike, ADI that are full avenue, wear feet tall. Many celebrities choose this New Balance Outlet, in addition to look good and comfortable outside, the most important because the shoes relatively small population, special to reveal the identity of the. Finally talk about the "power of context", change is the external environment of power refers to the. The original of New Balance 576 are the shoe is little, price is high, almost no less than 500, and it is very difficult to buy. However, with the improvement of people's income, spend seven hundred or eight hundred dollars does money buy double shoe, the price can bear. Originally this shoe store rarely, you buy it, not too easy, but with the development of the business and shopping, buy any brand of things become easier, move the mouse is complete. In Yang Mi after the happy camp soon, Taobao online will businesses appeared under the banner of "Yang Mi with" goods labeled. These objective conditions, reduce people to buy NewBalance threshold, you can easily get to star with the shoe, to meet their own vanity. Anything fashion, are small circle began, both the New Balance 574 and Hush Puppies, is the beginning of popular fashion circles, one of the most important factors is the shoes are few. When the masses are the choice of the brand, the fashion crowd began to abandon this brand new brand, this phenomenon from the woman's bag, which will be more obvious. NewBalance's popularity in China, if you draw a curve, the explosion is from low to high stage, and other products to reach the highest point outside, curve will slowly drop. At that time, they will probably have a new brand, became the new popular element.For the marketing staff, should learn something from this case on the popular rule, firmly grasp the three principles of popular. If we can create a popular product,will dig out beyond the imagination of commercial value.Recently, dark horse brother is called a "dark horse open class" marketing talk show, the next will be to New Balance Running Shoes as a case, how to pop off.